Marketing Innovations in The Automotive Industry: Meeting The Challenges of The Digital Age (international Series in Advanced Management Studies)

The Internet of Things, cloud computing, connected vehicles, Big Data, analytics — what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitisation, connectedness, personalisation and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here — who will shape it?

Ten years after their creation, Les Frivolités Parisiennes present a dizzyingly colorful and spirited musical show based on the parisian life of Cole Porter in the Roaring Twenties.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.

This open access volume constitutes the refereed proceedings of the 27th biennial conference of the German Society for Computational Linguistics and Language Technology, GSCL 2017, held in Berlin, Germany, in September 2017, which focused on language technologies for the digital age.

This open access volume constitutes the refereed proceedings of the 27th biennial conference of the German Society for Computational Linguistics and Language Technology, GSCL 2017, held in Berlin, Germany, in September 2017, which focused on language technologies for the digital age.