Impossible to Possible: Maruti's Incredible Success and How It Can Change India by R.c. Bhargava
English | January 18th, 2024 | ISBN: 9789356405325 | 256 pages | True EPUB | 4.20 MB
IN 1981 A COMPANY WAS formed that, quite unbelievably, led to the creation of a modern car industry in India. The company was Maruti and its experiences have relevance far beyond the car industry, extending to the entire manufacturing segment. Its success is all the more remarkable as Maruti started out as a public sector company but with a Japanese partner, an almost certain recipe for failure given the cumbersome bureaucratic procedures and socialistic ideology that were prevalent. Moreover, the component industry needed to support its ambitious plans-100,000 cars annually-was fragmented and technologically obsolete.