Neoclassical Finance

Neoclassical economists assume that people act to maximize their well-being: they choose based on their desires and only desire what they will like. Neuroscientists and psychologists disagree. Their research demonstrates that cues and evolutionary quirks cause people to act against their best interests, even choosing alternatives they will not like.

This book provides a concise analysis of behavioural biases and their implications for financial decision making. The book is written in the normative tradition, arguing strongly for the superiority of behavioural finance with respect to explaining observed phenomena

This book provides a concise analysis of behavioural biases and their implications for financial decision making. The book is written in the normative tradition, arguing strongly for the superiority of behavioural finance with respect to explaining observed phenomena in financial markets. It offers some unique features, including a discussion of the issue of conspiracy theory and how behavioural biases lead to belief in conspiracy theories. Lingering belief in the principles of neoclassical finance is attributed in part to the doctrine of publish or perish, which dominates contemporary academia.