Perspectives on Strategic Marketing Management

by Tulika Sood (Author, Editor)

This volume offers a mosaic of perspectives on organizational commitment, innovation’s role in competitive advantage, fiscal sustainability in dynamic economies, and the strategic implications of taxation and digital transformation.

by Mark Anthony Camilleri (Author, Editor)
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.

by T C Melewar (Editor), S. F. Syed Alwi (Editor)