Pricing Research in Marketing: The State of The Art

Handbook of Pricing Research in Marketing  eBooks & eLearning

Posted by step778 at Nov. 13, 2019
Handbook of Pricing Research in Marketing

Vithala R. Rao, "Handbook of Pricing Research in Marketing"
2009 | pages: 616 | ISBN: 1847202403 | PDF | 3,3 mb

Value First, Then Price: Building Value-Based Pricing Strategies  eBooks & eLearning

Posted by yoyoloit at Nov. 18, 2021
Value First, Then Price: Building Value-Based Pricing Strategies

Value First, Then Price; Building Value-Based Pricing Strategies; Second edition
by Andreas Hinterhuber

English | 2021 | ISBN: ‎ 1032012196 | 289 pages | True PDF | 9.81 MB

Designing for the Circular Economy  eBooks & eLearning

Posted by readerXXI at Dec. 22, 2018
Designing for the Circular Economy

Designing for the Circular Economy
by Martin Charter
English | 2018 | ISBN: 1138081019 | 424 Pages | PDF | 10.4 MB
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (Repost)

Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies by Min Ding
English | PDF | 2014 | 768 Pages | ISBN : 1461478006 | 10.1 MB

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success―or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry.

Digital Marketing Course as Project & Fun: 88 Days Challenge  eBooks & eLearning

Posted by ELK1nG at Jan. 3, 2022
Digital Marketing Course as Project & Fun: 88 Days Challenge

Digital Marketing Course as Project & Fun: 88 Days Challenge
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 38.5 GB | Duration: 69h 33m

Digital Marketing EASY & FUN: Copywriting, Ads, Facebook, Instagram, YouTube, Email Marketing, SEO, WordPress, Analytics
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau, "Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company"
English | 2007 | pages: 337 | ISBN: 0132390752, 013702133X | PDF | 2,2 mb

Bayesian Statistics and Marketing  eBooks & eLearning

Posted by AvaxGenius at Oct. 17, 2022
Bayesian Statistics and Marketing

Bayesian Statistics and Marketing by Peter E. Rossi, Greg M. Allenby, Robert McCulloch
English | PDF | 2005 | 364 Pages | ISBN : 0470863676 | 7.6 MB

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

Min Ding, "Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies "
English | ISBN: 1461478006 | 2014 | 768 pages | EPUB, PDF | 4 MB + 10 MB

Differential Games in Marketing  eBooks & eLearning

Posted by insetes at Feb. 3, 2019
Differential Games in Marketing

Differential Games in Marketing By Steffen Jørgensen, Georges Zaccour (auth.)
2004 | 176 Pages | ISBN: 1461347246 | PDF | 9 MB

Marketing That Works  eBooks & eLearning

Posted by Tamaar at Oct. 24, 2018
Marketing That Works

Marketing That Works
by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau
English | EPUB | 4.6 MB