Product Data Management

This fifth edition of “Product Lifecycle Management” updates and adds to the successful fourth edition, the most frequently cited PLM publication. It gives the reader a thorough explanation of Product Lifecycle Management (PLM) and provides them with a full understanding and the skills to implement PLM within their own business environment. This new and expanded edition is fully updated to reflect the many technological and management advances made in PLM since the release of the fourth edition. “Product Lifecycle Management” will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle.

This book moves beyond a general introduction to Product Lifecycle Management (PLM) and its basic elements to provide a more in-depth analysis of the subjects introduced in Volume 1 (Product Lifecycle Management: 21st Century Paradigm for Product Realisation).

Aufgrund des heute verbreiteten teamorientierten Arbeitens wird der Ingenieur in Entwicklung und Konstruktion mehr und mehr in den Planungs-, Beschaffungs- und Produktionsprozess involviert. Zur Bewältigung dieser Aufgaben braucht er neue Methoden der Entscheidungsunterstützung und der Informationsbeschaffung, da die herkömmlichen Ansätze des Produktdatenmanagements nicht ausreichend sind. Neue Strategien für das Product Lifecycle Management enthalten zusätzliche Funktionsumfänge zur Unterstützung der unternehmensinternen und -externen Zusammenarbeit von Entwicklungspartnern, des Supply Chain Prozesses, des Product Portfolio Management und des Customer Needs Management. Das Buch unterstützt die Planung, Entscheidungsfindung und Einführung geeigneter Lösungskonzepte.

Product Marketing Manager, User Acquisition, Customer Acquisition, B2C B2B Lead Generation, Go to Market, SaaS Marketing.

The aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM).

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.