Raving Fans: A Revolutionary Approach To Customer Service

When you provide a service you believe in—one with the power to change lives for the better—you'll approach your work with a sense of joy. The business side of things, however, might be a different story. Most of us weren't taught how to run a business when we learned our craft, so a few years in, you might be short on clients and light on revenue. The thought of marketing yourself to attract new business feels like a step outside of integrity you don't want to make. It doesn't have to be this way, though.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

A revolutionary marketing strategy proven to drive sales and growth!

Long before Moneyball became a sensation or Nate Silver turned the knowledge he’d honed on baseball into electoral gold, John Thorn and Pete Palmer were using statistics to shake the foundations of the game. First published in 1984, The Hidden Game of Baseball ushered in the sabermetric revolution by demonstrating that we were thinking about baseball stats—and thus the game itself—all wrong. Instead of praising sluggers for gaudy RBI totals or pitchers for wins, Thorn and Palmer argued in favor of more subtle measurements that correlated much more closely to the ultimate goal: winning baseball games.

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."—Lisa Sherman, president and CEO, the Ad Council

Providing Customer Service Fundamentals Training