Between the cover art and the overall musical style, McLuhan is highly reminiscent of early underground British progressive rock bands - in particular, echoes of Warm Dust's style can be heard in the use of spoken word and brass instruments to craft a decidedly different texture from the rest of the pack. In fact, they were a US group, offering an intriguing style of progressive rock with fusion-derived flourishes. It's always melodic and nicely done. Definately of interest for fans of Zappa, Canterbury or just anyone who loves complex and rich eclectic yet melodic jazz-fusion with occasional bombastic organs.