Robert F. Brands, Martin J. Kleinman, "Robert's Rules of Innovation: A 10-Step Program for Corporate Survival"
2010 | ISBN: 0470596996, 0470620978 | 212 pages | PDF | 2,5 MB
From a leader in innovation best practices, 10 practical steps your business must take to achieve profitable growth, through innovation
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.