Rosy Boardman
Social Commerce: Consumer Behaviour in Online Environments eBooks & eLearning
Posted by hill0 at March 1, 2019
Social Commerce: Consumer Behaviour in Online Environments
by Rosy Boardman
English | 2019 | ISBN: 3030036162 | 289 Pages | PDF | 4.23 MB
by Rosy Boardman
English | 2019 | ISBN: 3030036162 | 289 Pages | PDF | 4.23 MB
Social Commerce: Consumer Behaviour in Online Environments (Repost) eBooks & eLearning
Posted by AvaxGenius at Jan. 31, 2020
Social Commerce: Consumer Behaviour in Online Environments by Rosy Boardman
English | PDF,EPUB | 2019 | 289 Pages | ISBN : 3030036162 | 9.13 MB
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
Social Commerce: Consumer Behaviour in Online Environments eBooks & eLearning
Posted by AvaxGenius at Jan. 17, 2020
Social Commerce: Consumer Behaviour in Online Environments by Rosy Boardman
English | PDF(Repost),EPUB | 2019 | 289 Pages | ISBN : 3030036162 | 9.13 MB
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).