Exploring the Dynamics of Consumerism in Developing Nations
IGI Global | English | 2019 | ISBN-10: 1522579060 | 428 pages | PDF | 9.68 MB
by Ayantunji Gbadamosi (Author, Editor)
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market