The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival by Al Ries and Laura Ries
English | 2004-05-01 | ISBN: 0060570148 | 320 pages | CHM | 1,8 MB
In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.