Effective Complaint Management: The Business Case for Customer Satisfaction (Management for Professionals), 2nd Edition by Bernd Stauss, Wolfgang Seidel
English | January 31st, 2019 | ISBN: 3319987046 | 495 pages | EPUB | 88.47 MB
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits.