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Money management can be intimidating, but the good news is that the newest research into the human brain can help us understand why we make mistakes and how we can create an effective plan to meet our financial goals. Learning to navigate complex financial markets and create good financial habits is essential to the all-important goal of gaining control over our financial future.

Stock market experts often provide the same words of wisdom over and over: Invest for the long haul. Diversify your portfolio. You can ‘t beat the market. And while this is great advice for the average investor looking to secure their retirement, these rules aren ‘t as hard and fast as the experts may want you to think. History has shown us there are plenty of individuals who beat the market and beat it consistently. Consider Warren Buffet or James Simons—examples of investors who executed the right combination of steady investment methods and calculated risk over decades to build truly impressive fortunes.

You can learn about the stock market in many ways. But most people cannot afford to learn the wrong way—by making expensive mistakes.

Behavioral economics is the scientific study of decision making, and of the related topics of valuation, exchange, and interpersonal interactions. Drawing on methods from psychology, sociology, neurology, and economics, this remarkable discipline illuminates one of the most deeply fundamental activities of human existence: the decision process.

Money management can be intimidating, but the good news is that the newest research into the human brain can help us understand why we make mistakes and how we can create an effective plan to meet our financial goals. Learning to navigate complex financial markets and create good financial habits is essential to the all-important goal of gaining control over our financial future.