Online journalism: Copywriting and conception for the internet. A handbook for training and practice by Gabriele HooffackerEnglish | PDF | 2022 | 197 Pages | ISBN : 3658357304 | 2.9 MB
The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)?