The Dynamics of Green Innovation in B2B Industries: A Systems Approach to Explain the Diffusion of Bioplastics by Friederike Esther Rhein
English | EPUB | 2021 | 373 Pages | ISBN : 3658321474 | 10 MB
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases.