The Art of Selling Intangibles, New Edition

The Art of Noise‘s 1987 album In No Sense? Nonsense! is reissued as a two-CD deluxe edition in November 2018. Gary Lagan had left after In Visible Silence leaving Anne Dudley and J.J. Jeczalik to continue as a duo. Dudley recalls, “At that time, we were meeting new people, doing adverts and films and things. There was lots of new input. These adverts generated other new tracks. They would evolve and we’d agree they were good ideas. And we’d ask each other what would happen if we did this, this and this? So that kept everything evolving.” The reissue features newly-remastered audio including bonus seven-inch and 12-inch mixes including collaborations with Paul McCartney (the Art of Noise ‘Spies Like Us’ remix) and Duane Eddy (‘Spies’). Additionally, there are 22 unreleased recordings from the sessions, taken from the original master tapes.

The album is based on the ancient Chinese military treatise, The Art of War written by General Sun Tzu in the 6th Century BC. It consists of 13 chapters, each of which describe a different aspect of warfare, and is considered the definitive work on military tactics and strategies of its time. The tracks on the album correspond to each chapter of treatise. The lyrics of the songs are about famous battles or war, mostly based on the battles of the First and Second World Wars where Sun Tzu's tactics were applied. The limited contains the full-length CD and the book The Art of War by Sun Tzu.