An Introduction to Survey Research, Volume I: The Basics of Survey Research, 2nd Edition by Ernest L. Cowles, Edward Nelson
English | March 20th, 2019 | ISBN: 1948976056 | 148 pages | EPUB | 0.42 MB
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.