The Billion Dollar Secret

After months of trying to gain access to this iconic 133-year-old brand, our persistence and honesty finally paid off, says Oliver Wright. We were the first UK crew to film in the Coca-Cola archives in the Atlanta HQ and the first external crew ever to film inside the largest bottling plant in Europe: Coca-Cola European Partners in Wakefield. We also gained access to top-secret R&D labs and went behind the scenes at the World of Coca-Cola visitor attraction.

‘A gripping story of courage, professionalism, and betrayal in the secret world.’ Rodric Braithwaite, British Ambassador in Moscow, 1988-1992

Learn Directly from Daymond. Daymond John is an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC’s Shark Tank, New York Times best-selling author, branding guru and highly sought after business consultant. Now, Daymond John is sharing the tips, lessons and secrets that helped him turn a $40 budget into FUBU, a $6 billion fashion game-changer.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.