The Craft of Creativity
Stanford Business | English | 2018 | ISBN-10: 0804787379 | 288 pages | PDF | 10.71 MB
by Matthew A. Cronin (Author), Jeffrey Loewenstein (Author)
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius