The Customer of The Future: 10 Guiding Principles For Winning Tomorrow's Business

A thought-provoking exploration of how basketball—and the values rooted in the game—can solve today’s most pressing issues, from the professor behind the popular New York University course

“Alan Webber’s wise words give guidance and hope in a world gone upside down. Incisive and practical, timely and timeless, he is a mentor of the highest order.”
—Jim Collins, New York Times bestselling author of Good to Great

“Alan Webber’s wise words give guidance and hope in a world gone upside down. Incisive and practical, timely and timeless, he is a mentor of the highest order.”
—Jim Collins, New York Times bestselling author of Good to Great

“Alan Webber’s wise words give guidance and hope in a world gone upside down. Incisive and practical, timely and timeless, he is a mentor of the highest order.”
—Jim Collins, New York Times bestselling author of Good to Great