The Longevity Economy: Unlocking The World's Fastest Growing, Most Misunderstood Market

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.

Companies focus on both organic and inorganic mechanisms in its pursuit for growth. The growth strategies of companies are determined by the industry sector and target market influence. Successful companies utilize multiple growth strategies like market development, disruption, product and channel expansion, strategic alliances, Mergers and Acquisitions and organic growth stimulus. In the modern world, a firm’s success depends on innovation. Fast paced growth for a firm is a function of the extent to which company must learn how to scale up and extend its business, lengthen its expansion phase, accumulate and apply new knowledge to new products and markets faster than competitors. Therefore, there is no 'best strategy'.