The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (American Marketing Association) by Bernard Jaworski, Bob Lurie
English | August 18th, 2020 | ISBN: 1839826878 | 304 pages | True EPUB | 8.94 MB
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.