The Marketing of Nations: A Strategic Approach to Building National Wealth

This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.

This book brings together theoretical knowledge from diverse fields as anthropology, biology, neurology, peace studies, political science, psychology, and sociology to address key challenges that transcend borders. It demonstrates how differences are created on many levels to reveal how the “othering project” is evident through national policies of immigration, through aspiring nationalisms, through genocidal inhumanity, and the subsequent effects of such othering evident in racial trauma.