The Optimist's Telescope: Thinking Ahead in a Reckless Age by Bina Venkataraman

We live in a skeptical age. People - especially young people - express doubts about Christian faith.

Religion is often viewed as a universally ancient element of the human inheritance, but in the Western Himalayas the community of Himachal Pradesh discovered its religion only after India became an independent secular state.

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising – digital, live events and social networks formed as a response to an advertising brief.