The Experimentation Field Book: A Step-by-Step Project Guide by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester
English | February 13th, 2024 | ISBN: 0231214170 | 104 pages | True EPUB | 2.83 MB
Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.