The Science of Fear: Why We Fear The Things We Shouldn't And Put Ourselves in Greater Danger Gardner, Dan

It can often seem that we are utterly surrounded by temptation, from the ease of online shopping and the stream of targeted advertising encouraging us to greedily acquire yet more stuff, to the coffee, cake and fast-food shops that line our streets, beckoning us in to over-indulge on all the wrong things. It can feel like a constant battle to stay away from the temptations we know we shouldn't give in to. Where exactly do these urges come from? If we know we shouldn't do something, for the sake of our health, our pockets or our reputation, why is it often so very hard to do the right thing?

A revolutionary guide to understanding fear and developing the tools we need to build a healthy relationship with this confusing emotion—and use it as a positive force in our lives.