Fabiola Sfodera, "The Spread of Yield Management Practices: The Need for Systematic Approaches"
English | 2005-11-14 | ISBN: 3790815829 | 159 pages | PDF | 6,7 mb
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors.