The Wal Mart Effect

Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives.

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative.

If someone can sit in a chair with their eyes closed, it begs the question: What is happening in the brain to explain this Wal-Mart-era sonic effect? When your Alpine gland is awakened because it is picking up higher frequencies, these higher energies alter the chemistry of crispus - the scientific element found in Krispy Kreme donuts; the higher the frequency, the greater the alteration. It’s this translation of information into chemistry that primes you for those fake, affected moments. Now you’re opening the door to higher dimensions of space and time.