The Economics of Advertising

The Fall of Advertising and the Rise of PR  eBooks & eLearning

Posted by insetes at Aug. 2, 2020
The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR By Al Ries, Laura Ries
2002 | 320 Pages | ISBN: 0060081988 | PDF | 2 MB
The rise of advertising in the United States : a history of innovation to 1960 (Repost)

The rise of advertising in the United States : a history of innovation to 1960 By Applegate, Edd
2012 | 198 Pages | ISBN: 0810884062 | EPUB | 1 MB
The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works by Kallisti Publishing
English | December 21, 2021 | ISBN: 1735979228 | 110 pages | EPUB | 0.86 Mb

Mind Capture: How to Stand Out in the Age of Advertising Overload  eBooks & eLearning

Posted by ksenya.b at Jan. 20, 2017
Mind Capture: How to Stand Out in the Age of Advertising Overload

Tony Rubleski (Author), Dan Kennedy (Foreword), "Mind Capture: How to Stand Out in the Age of Advertising Overload"
2011 | EPUB / MOBI | 160 pages | ISBN: 1933596651 | English | 0.2 / 0.4 MB

Phishing for Phools: The Economics of Manipulation and Deception [Repost]  eBooks & eLearning

Posted by ChrisRedfield at Aug. 26, 2019
Phishing for Phools: The Economics of Manipulation and Deception [Repost]

George A. Akerlof, Robert J. Shiller - Phishing for Phools: The Economics of Manipulation and Deception
Published: 2015-09-22 | ISBN: 0691168318, 0691173028 | PDF + EPUB + MOBI | 288 pages | 15.08 MB

The Economics of Franchising  eBooks & eLearning

Posted by insetes at Oct. 28, 2019
The Economics of Franchising

The Economics of Franchising By Roger D. Blair, Francine Lafontaine
2005 | 350 Pages | ISBN: 0521772524 | PDF | 2 MB
Masters of Influence: Lessons from America's Greatest Sales, Marketing and Advertising Minds

Masters of Influence: Lessons from America's Greatest Sales, Marketing and Advertising Minds by Stephen Nalley
English | July 8, 2024 | ISBN: N/A | ASIN: B0D94XD333 | 342 pages | EPUB | 1.54 Mb
In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism (repost)

Jerry Kirkpatrick "In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism"
English | 2007-01-02 | ISBN: 0978780302 | 204 pages | PDF | 1,6 MB

Trailblazers of Advertising - A Brief History Of Direct Response Marketing  eBooks & eLearning

Posted by Free butterfly at Feb. 17, 2023
Trailblazers of Advertising - A Brief History Of Direct Response Marketing

Trailblazers of Advertising - A Brief History Of Direct Response Marketing by Cornel Rus, Valentin Nicoara
English | 2022 | ISBN: N/A | ASIN: B0BR1TPHLX | 51 pages | EPUB | 0.11 Mb
Media Competition and Coexistence: the theory of the Niche (Routledge Communication Series)

Media Competition and Coexistence: the theory of the Niche (Routledge Communication Series) By John W. Dimmick
2002 | 158 Pages | ISBN: 0805837876 | DJVU | 2 MB