Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy By W. Fred van RaaijEnglish | PDF | 2016 | 286 Pages | ISBN : 1137544244 | 1.31 MB
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning.