University–industry–government Innovation And Entrepreneurship

The Quadruple Innovation Helix concept is the synthesis of top-down policies and practices from Government, University and Industry balanced and shaped by bottom-up initiatives and actions by Civil Society. In addition, of significance is the complementary expansion and completion of the Quadruple Innovation Helix by the concept of the Quintuple Innovation Helix, to which an all-encompassing fifth dimension was added, namely, the Environment.

by Ayantunji Gbadamosi (Author, Editor)
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market

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