Advanced Theory and Practice in Sport Marketing, Third Edition
Routledge | English | 2018 | ISBN-10: 1138061565 | 380 pages | PDF | 3.36 MB
by Eric C. Schwarz (Author), Jason D. Hunter (Author)
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.