The Innovation Killer: How What We Know Limits What We Can Imagine – and What Smart Companies Are Doing About It by Cynthia Barton Rabe
English | 2006 | ISBN: 0814408834 | Pages: 240 | PDF | 1,1 MB
For true innovation, you may need to think outside the box-and outside the company.
Innovation is vital to the success of an organization. But often, "GroupThink" and "ExpertThink" stifle new ideas. This book presents the idea of using outsiders-people who are not a permanent part of a particular group or constrained by its preconceptions-to stimulate innovation.