Vlyes Why

Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day.

Why is it that ten people can be looking at the same pile of trash and only one of them see the treasure? You see, all your life you have heard the saying - One man's trash is another man's treasure. You've read books and seen movies about many rags to riches billionaires out there. But those books and movies only tell part of the story. They explain only surface level details in chronological fashion. The Who, What, When, and Where…. But they don't explain WHY! Why is it that some people can see solutions that are literally invisible to everyone else around them, including the industry experts? Why did it take a college kid with no experience to come up with a better way to sell computers?