Writing Your Journal Article in Twelve Weeks Wendy Laura Belcher (2016)

John Dufresne's smart, practical, hard-nosed guide is for the person who has always wanted to write a novel but has been daunted by the sometimes chaotic, always challenging writing process.

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.