a Student's Guide to Bayesian Statistics

Learn the concepts and practical side of using the Bayesian approach to estimate likely event outcomes.

Bayes' Theorem and Bayesian statistics from scratch - a beginner's guide.

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.

The new edition of the prime reference on the tools of statistics used in industry and services, integrating theoretical, practical, and computer-based approaches

Practical Guide to Statistical analysis and Data Science Analytics for students and researchers