Aestheticocultural Cosmopolitanism And French Youth The Taste of The World

By examining cultural consumption, tastes and imaginaries as a means of relating to the world, this book describes the effects of globalization on young people from an aesthetic and cultural perspective. It employs the concept of aesthetico-cultural cosmopolitanism to analyse the emergence of an aesthetic openness to alterity as a new generational "good taste".

By examining cultural consumption, tastes and imaginaries as a means of relating to the world, this book describes the effects of globalization on young people from an aesthetic and cultural perspective.

By examining cultural consumption, tastes and imaginaries as a means of relating to the world, this book describes the effects of globalization on young people from an aesthetic and cultural perspective. It employs the concept of aesthetico-cultural cosmopolitanism to analyse the emergence of an aesthetic openness to alterity as a new generational "good taste".

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.