Blue Ocean Strategy, Expanded Edition by W Chan Kim
English | 3 Feb. 2015 | ISBN: 1625274491 | 256 Pages | PDF | 2.98 MB
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.