Brandon Penny

This extravagant six-CD set documents the astonishing life span of the first pop independent label in the U.K., Immediate Records. Founded in 1965, Immediate flipped, flopped, and staggered its own way, competing against unhip American labels like EMI and Decca until late 1969. The label, and the documentary CD set, showcases in particular the Small Faces, who enjoyed a brief U.K. number one hit, Ogden's Nut Gone Flake. More familiar to American listeners will no doubt be the three-chord sock-hop favorite "Hang on Sloopy" by the McCoys, and a number of covers of familiar American folk-rock hits are present as well. The esoteric collector will appreciate inclusions by such café balladeers as the Poets and Les Fleurs-de-Lis, also signed by Immediate before the advent of the swinging London sound, marked by the Rolling Stones revolution and other mod developers influencing the pants off the tiniest studio cover bands. Immediate also helped sculpt the success of anguished bellower Chris Farlowe, soon to be joined by the similarly throaty vibrato of PP Arnold and, of course, manager/producer Andrew Oldham's best toss of the dice, the Small Faces, whom he ripped away from Decca. By the fourth disc, you are, in fact, in the throes of swinging London, featuring Farlowe's heart-stopping "Yesterday's Papers" and Arnold's "The First Cut Is the Deepest," written by the much-in-demand Cat Stevens. Most of the music is minimal and often out of tune, production at an early-time low, replete with tinny echoes and accidental outtake moments.

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