Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method by Pete Canalichio
English | February 22nd, 2018 | ASIN: B075QGKQWC, ISBN: 1787437825 | 246 pages | EPUB | 2.91 MB
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.