Facets of Corporate Identity, Communication and Reputation
Publisher: Routledge | ISBN: 0415405270 | edition 2008 | PDF | 238 pages | 1,56 mb
How do shareholders perceive the companies they invest in, the values they represent and the rational of their actions? Studies on the interface between identity, image and communication have failed to offer a comprehensive approach to this key concern. but this important book takes assesses the link between identity, image and communication, and how these can be best utilized in the process of coherent corporate brand management…