Crossing The Lne

Vietnam is the last significant opportunity for investors in Southeast Asia. But, as with any frontier market, that doesn't mean it's simple. Investing in this fast-growing and exciting country can be rather like the infamous experience of attempting to cross its busy streets. To get to the other side in one piece takes nerves and experience.

The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing.