Design Thinking Series

Learn to create seamless designs backed by a responsible understanding of the human mind. This new edition is fully updated and reworked to employ a realistic, challenging, and practical approach to interface design, presenting state of the art scientific studies in behavioral sciences, interface design and the psychology of design. All with modern, up-to-date examples and screenshots. The practical portion of this edition has been completely reworked, giving you the chance to follow along with a real, proven design process that has produced several successful products imbued with the principles of mindful, responsible design.

Learn to create seamless designs backed by a responsible understanding of the human mind. This new edition is fully updated and reworked to employ a realistic, challenging, and practical approach to interface design, presenting state of the art scientific studies in behavioral sciences, interface design and the psychology of design. All with modern, up-to-date examples and screenshots. The practical portion of this edition has been completely reworked, giving you the chance to follow along with a real, proven design process that has produced several successful products imbued with the principles of mindful, responsible design.

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series.

Create, manage, and measure innovation

An inclusive design thinking course catering to both the general public and engineers.

Use design thinking for competitive advantage.