Destination Marketing

by Mark Anthony Camilleri (Author, Editor)
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries.

“This book is a map for brand managers in today’s fast-changing theatre of marketing communications.”

“This book is a map for brand managers in today’s fast-changing theatre of marketing communications.”
—Honourable Kojo Oppong Nkrumah, Minister of Information, Ghana