New Directions in Research on E-Commerce
edited by Charles Steinfield
Purdue University Press | ISBN 1557532397 | 2003 | 256 pages | CHM | 4.6 MB
It’s a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with.
Current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applications and technologies. Charles Steinfield calls instead for an examination of how e-commerce influences fundamental relationships between consumers and firms, across firms, and between firms and the larger society in which they operate.