Educational Social Psychology

Research made relevant through a storytelling approach.
This renowned text maintains its acclaimed storytelling approach, teaching the science of psychology through an engaging narrative that makes research relevant to students.

Show how the ever-changing field of Social Psychology is useful in students’ everyday lives.
The integration of application into the main body chapters helps students see the connection between theory and real world experiences.

On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions.