Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault Jr.
English | Feb. 20, 2014 | ISBN: 0077861043 | 768 Pages | PDF (True) | 39 MB
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.