Edward Russell, "The Fundamentals of Marketing"
2009 | ISBN: 2940373728 | 176 pages | PDF | 6,3 MB
The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands.
Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.