How to Design a "Wow!" Trade Show Booth Without Spending a Fortune by Steve Miller
Hikelly Productions | February 1, 2002 | English | ISBN: 0965541231 | 96 pages | PDF | 557 KB
When you exhibit at a trade show, you’re in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter. Get a head start by designing a "Wow!’ booth, using the tips in this powerful book.
This book starts by explaining the "why" of booth design, and how to avoid the traps that many exhibitors fall into.